Question: What's the first thing that comes to mind when you hear the word "advertising?"

Answer: TV commercials. Print ads. Direct mail. Brochures. Billboards. Flyers.

Everything except Yellow Pages, right? Truth is, Yellow Pages(YP) advertising is very important to your business and that to ONLINE YELLOW PAGES. The fundamentals are tricky and the competition stiff. But these quick tips explain the advantages and essentials you need to create and create your ONLINE ADS.

1. Online YP benefit is that they're available 24-hours a day. People are usually ready to make a purchase or get more information when they use the Yellow Pages.

2.Studies show six out of 10 consumers contacted a contractor from an ad in the Online Yellow Pages. Out of that number, 35-40% made a purchase and an additional 25-30% said they were likely to make a purchase.

3. Tell your customers the benefits of buying your products/services immediately! There's not much time so you have to grab a potential customer's attention. Tell them how long you've been in business, why you are different from your competitors and what associations you belong to.

4. NCRINFO Online YP are the next generation yellow pages which contain unique information that is not available elsewhere at any price.

5. These innovative ePages are updated daily and allows the visitor to make advanced queries such as finding merchants who sell a specific product/service.

6. You can publish your complete business profile in ncrinfo.com including postal address, telephone number, fax number, email address, website address, cell phone number, product description for FREE and up to two pages of your business description and profile for as low as 1,499 INR. Publish all the products and services that your company offers in these pages.

7. You can browse the site by area, by company/service name, by industry specific products & services.